I believe in every person there is a quality that makes people distinct, brilliant, exciting. It’s the core of one’s personal power, the place where their most valuable resources come from. I call it their B-side. It is my purpose to somehow capture this in the work I do. To bring a spark of who you really are and those unique qualities you have and merge with who you are in business. When companies allow their employees to bring this brilliance to what they do, they create an amazing environment where people love working. It becomes a workplace where everyone’s natural talents are appreciated and are used to the benefit of the whole company.
I am CEO of Ilana Berenholc Executive Presence, and the creator of the ID.INT Method, which explores the uniqueness and individuality which makes a person distinct from others.
Graduated in Advertising, I have spent more than twenty years helping professionals in major companies transform their image and develop highly successful careers.
As pioneer in the Image and Personal Branding markets in Brazil, I have achieved international recognition on the way. My expertise and global reputation gained me the post of VP for International Relations in the Association of Image Consultants International (AICI), the most prestigious professional body in the image consultant industry.
I want to see a world where people feel comfortable with who they are and are free to express themselves, realize their dreams and achieve their ambitions in life
Some brands I’ve worked for:
EY, Tishman Speyer, Kaiser Consulting, Bank of America, Consulting House, Aberje, Senac
My online sites