The application of the different personal branding programs in organizations needs professionals with clear requirements:
- They must project an exemplary personal brand
- They must know the integral process of the corporate branding staff (executive branding, employee advocacy, employer branding)
- They must have experience in management and operations in organizations
We have joined two professionals from different places. Individually we would arrive before, but together we go further. Although each one knows and practices the three phases of a personal branding process, Ilana is passionate about working with identity and communication, Guillem with the value proposition and corporate communication.